Joe trained at the Royal Central School of Speech and Drama graduating with a first. He has created work for Coldplay, The Rolling Stones, Sam Smith, Paul Weller and Placebo as well as brands such as Land Rover, Nike and Volvo. His work has been nominated for D&AD, Cannes Lions, British Arrows, Creative Circles and 4x at the UK Music Video Awards.

In Long form Joe has created a feature length documentary for Sky Arts about Paul Weller, a short film staring Daniel Radcliffe plus moving profile portraits of Paul Smith, Lily James, Tom Hiddlestone and Anthony Joshua.